Answer:
Emotional appeal.
Explanation: The advertisement is feeding into the customer's emotions.
Answer:
Alternative pop, Alt-pop, Or indie-pop, Is pop music that sounds like mainstream pop music (as it has broad appeal and draws from pop music) but is usually more unique and original. It's main goal is usually to be memorable and unique in order to "hook" (for lack of better words!) listeners in.
Elements:
Mainstream-esque, Broad appeal, Originality, Distinctiveness.
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Form would be the correct answer
If this is a True or False question the it would be True.