Question

Mycokerewards.com, which gives coke drinkers points for each purchase that they can redeem for rewards such as downloadable ring tones, is an example of

Answer 1

Giving coke drinkers points for each purchase that they can redeem for rewards such as downloadable ring tones, is an example of a loyalty program. Coca-Cola company rewards its loyal customers for drinking their products by letting them redeem codes on their packaging to participate in various offers from the company.