Explanation:
Some brands that use selective or exclusive channels are some of the best positioned brands in the market, such as: Adidas, Mercedes, Gucci, Apple, etc.
The selection of channels influences the consumer's perception of the brand, and directly impacts the creation of the brand value for the customer.
The strategic management of the distribution channels of these brands is carried out according to the concept of the marketing mix, which can be defined as the set of marketing elements that will generate the purchase desire in the consumer. This concept is based on the 4 marketing P's: product, price, place and promotion.
The selective or exclusive channels of distribution of brands fit into the square element of the marketing mix, which is configured as a strategy for placing the brand on the market, responsible for the way in which its products reach the final consumer. Therefore, the most effective distribution channels should be considered to define the type of ideal point of sale so that the potential customer can find the product.
To add real value, the company must strategically align the objectives of the distribution channels and the objectives of the organization, as the selection of the distribution channel will in fact play a decisive role in the conception of the brand's value and success in the market.
<span>A
global marketing strategy refers to a marketing strategy used by a firm or a
company to be able to compete worldwide. This is used to promote or market its
products or services worldwide. This strategy is taken in response to the
different international trading aspects and global market conditions. </span>
The answer is Non-store Retailing.
Automatic vending, direct mail catalogs, tv home shopping, online retailing, telemarketing and direct selling are examples of Non-store Retailing .
What is Non-store Retailing?
- Non-store retailing could be a frame of retailing in which a firm offers its items without a physical retail store/space.
- The firm offers its items by means of online stages and conveys the item to customer’s doorstep.
- Although companies have been doing non-store retailing for the past three or four decades, it rose to noticeable quality during the 21st century.
- In any case, non-store retailing isn't an normal line of trade by any implies.
- Firms these days are exchanging to non-store retailing since of its “unlimited” benefits.
- With the changes in customer’s inclinations, the non-store retailing commerce has developed monstrously amid the 21st century.
To know more about Non-store Retailing visit:
brainly.com/question/27501253?
#SPJ4
Answer: On Monday, Jan. 17, which would have been White’s 100th birthday, fans honored her legacy by donating $5 each to animal rights groups for what has been dubbed the #BettyWhiteChallenge. The challenge was a massive success, with hundreds of thousands of dollars raised for shelters, zoos, and animal rights organizations across the country.
Explanation: Hope this helps :)
