Question

Compare and contrast social media and traditional media. use an example of how a brand may use various type of media in an integrated communications plan.

Answer 1

Let’s define what is considered traditional media vs. emerging media. Traditional media methods include mostly non-digital advertising and marketing methods, including:

- Television advertisements
- Radio advertising
- Print advertising
- Direct mail advertisements
- Billboards and off-site signs
- Cold calling
- Door-to-door sales
- Banner ads

Now let’s look at the other half of the equation. New media, also called digital media, consists of methods that are mostly online or involve the Internet in some sense. These methods include:

- Search engine optimization
- Pay-per-click advertising
- Content marketing
- Social media
- Email marketing