Daris, a marathon runner, is trying diligently to read his textbook, but he keeps finding himself preoccupied with his upcoming
race. He is frustrated because he has had to go back and reread sections the textbook in order to really understand the material. Daris seems to be having difficulty with _____(A) retrieval.(B) the positive bias of memory.(C) automaticity.(D) encoding.
In this example, Daris seems to be having difficulty with encoding. Encoding, when talking about memory, refers to the process through which an item that interests us is converted into a construct that can be stored in our brain. This also makes it possible to later recall the item from short-term or long-term memory.
