A marketing researcher is investigating where consumers go to shop for produce. In a survey, consumers are asked to choose where
they are most likely to shop for produce: the supermarket, the farmers market, or the superstore. The surveys are handed to customers at the entrance of a local supermarket. Why is this an inaccurate survey method? A.
The surveys should be handed out at a superstore; not at the supermarket.
B.
The surveys should be handed out in the produce section; not at the entrance.
C.
The surveys should be handed out at a neutral location; not at the supermarket.
D.
The surveys should be handed out at a farmers market; not at the supermarket.
