"a testimonial" would most likely include positive information about one side of an issue, although it should be noted that this is not always the case with testimonials.
Answer: Question 1: D Plain folks
Question 2 :B glittering generalities
Explanation:In the first one they try to relate to the "common man"
In the second one they try to make their product sound better by using parts of speech
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The answer would be c. have a short fuse because that means he gets angry really fast. and for the side note, 7?
B. Around (is a preposition)
The ad uses two aspects that help you empathize with the boy.
First that lots of people have problems with speaking in public. Shaking, blushing and sweating are usual consequences of this issue. Blushing is the "cutest" of these symtoms, and this, happening with a school-aged boy helps you relate.
Which leads to the next aspect: everybody in the target of the ad has already been a child, and all the issues and memories that it implies. A 50 year old politician blushing before a speech would not be as persuasive...
Therefore, in the three-way persuasive techniques list (along with Ethos and Logos), the "Pathos" is the one mostly used by the ad.
In the longer list, "appeals" and 'cliches" are clearly used.