Question

When marketers combine traditional marketing communications​ (advertising, sales​ promotion, public​ relations, and direct​ marketing) activities with social media and other online​ buzz-building activities, it is known as​ _____.A.multichannel promotion strategyB.B2B sales promotionC.public service advertisingD.permission marketingE.traditional combination approach

Answer 1

Answer:

(A). Multichannel promotion strategy

Explanation:

A multi-channel promotion strategy is one used by marketers to reach as many customers (either existing or potential) as possible.

It involves combining various channels of communications to reach a wider audience wherever they are.

In this method, traditional marketing communications may be combined with social media or other forms of digital communications.