Question

BlueSpray Co. has created a new clothes dryer that uses light to dry clothes. The company has created a prototype and is testing a marketing mix. The product manager has developed an estimate of the return on investment. Considering these activities, the product is most likely in the _____ stage of the new-product development process.

Answer 1

Considering these activities, the product is most likely in the development stage of the new-product development process.

Explanation:

The method of introducing an original manufacturer concept into the market is new product creation.

The first element of the product life cycle is the product development phase. This phase not only involves the construction of the product, it also contains research and testing.

At the stage of development of the product life cycle, you must guarantee that your proposal follows the following:

• Consumer expectations range
• Requirements of architecture, capital and development
• The approach in your business plan is illustrated