Question

While price is often the activation point that gives people the reason to subscribe and come back to groupon, consumers are really more concerned with dealing with a quality merchant and having a unique experience with their friends. in other words, consumers focus on the unique combination of benefits from the experience which is known as ________?

Answer 1

The answer is situational experiences because this is having to deal with a certain individual or thing in which a person experience something that made it related to the statement above. The situational experience is having yo benefit from an experience because the consumer already knows the deal or experienced something about a particular thing that will benefit him or her in his or her decision.