Question

An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
(A) Add “Java Beans” as a negative keyword
(B) Add “Coffee Beans” as a topic
(C) Make it obvious in the ad copy that “java” refers to coffee, not javaScript
(D) Exclude “Programming” as a topic
(E) Add “Java Beans” as a negative keyword

Answer 1

Answer: (D) Exclude “Programming” as a topic

Explanation:

So when programming is excluded as a topic then whenever one searches for that  coffee beans then it will not show up on websites related to programming. In this way it restricts the web server to host ads in irrelevant sites.