Connotation is the meaning given to a word or expression from its context. It is figurative language, a style of speaking or writing that is exploited poetically and also informally. Positive connotation occurs when the sense of the word is pleasant or favorable, it arouses good feelings about it depending on the context employed.
In this case, in the sentence "Morning Glory breakfast bars are packed full of protein and carbohydrates complex ..." it is understood that bars are filled with proteins and carbids and not packed with proteins and carbohydrates. This is a positive connotation.
You can't go around building a better world for people. Only people can build a better world for people. Otherwise it's just a cage. Besides you don't build a better world by choppin' heads off and giving decent girls away to frogs.”