Media <u>planning</u> is the process of choosing the exact kinds of media to be used for an advertising campaign.
An advertising campaign is a series of commercial messages that percentage an unmarried concept and subject which make up an integrated advertising communique. An IMC is a platform wherein a group of humans can institution their thoughts, ideals, and ideas into one massive media base.
This form of advertising campaign entrepreneurs to create applicable campaigns for the proper people. As an instance, a sportswear manufacturer can boom its income by means of placing ads on blogs devoted to sports activities considering the fact that people interested in sports activities are very probable to be interested in sports activities garb.
Advertising campaigns are a set of commercials that focus on a single message. they're meant to satisfy a particular commercial enterprise goal in addition to leading to conversions.
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Answer:
A. Assuming that employees would understand the content of the PowerPoint slides
Explanation:
One of the most common mistakes that can be made is assuming that the receiver on the other end of the communication chain would understand quite well, what message, you as the sender, is passing across.
In the scenario cited in the question above, the new benefit offerings that have been developed after the overhauling, of which Mike has taken his time to explain in a power point presentation just few months before employees would be required to enroll for the program, must have been misunderstand by the employees. The multiple emails reveals that the employees do not really understand the content, and this comes as a surprised to Mike. We can infer that Mike must have made the mistake of assuming that the employees would understand the content of the PowerPoint slides.
Answer:
A <u>SUBPRIME</u> borrower is a borrower with a flawed credit history and an <u>ALT-A BORROWER</u> is a borrower who states his or her income but does not document or prove the amount of income.
Explanation:
Subprime borrowers are borrowers that have a bad credit score and because of this, any bank or other lending institution will either reject them as clients or charge them a really high interest rate on a loan.
An Alt-A borrower is in the middle between a prime borrower (good credit score) and a subprime borrower. He/she will not get rejected as often, but the interest rates will still be relatively high and the amounts of money borrowed tend to be smaller than prime borrowers. Some companies like Fannie Mae or Freddie Mac do not accept Alt-A borrowers, but most banks do.
