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Anettt [7]
3 years ago
5

What is the “ fundamental shift of power” as described by Lon Safko

Business
1 answer:
Bas_tet [7]3 years ago
6 0

<span>With the boom of social media, the customer’s path to purchase has significantly changed. Traditional, “above-the-line” advertising, specifically done on TV, print or radio is not as effective as it was before when it comes to convincing consumers to purchase products. More and more people would resort to seeking advise and referrals from friends in their respective social networks. Consumers are wiser now given that they know they have the power to get real-time information and data simply by the act of crowdsourcing. Engaging with friends from social media networks would give them access to more genuine feedback or POV on certain products and services. What traditional advertising lacks is a venue for consumers to get immediate answers to possible questions they have on products being advertised. Consumers don’t appreciate information shoved down their throats as they know that marketers have full control of the messages being communicated in their ads. It’s too one-sided. There should be a platform for dialogue which is provided by social media. This is where the fundamental shift of power takes place as described by Mr. Safco.  It’s all about engagement and two-way communication as he puts it.  </span>

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DJ and Nicolette paid $1,600 in qualifying expenses for their daughter Nicole to attend the University of Nevada. Nicole is a so
aliina [53]

Answer and Explanation:

As we know that the credit amount should be allowed a qualified deduction of 100% till $2,000 and the next 25% is $2,000

In the given situation, the credit amount would be

= $1,600 × 100%

= $1,600

As the AGI is $175,000 i.e. exceeded the prescribed amount i.e. $160,000 so it would be phased out till $180,000

So, after considering the phase out application limits, the credit is

= $1,600 ×  ($180,000 - $175,000) ÷ ($180,000 - $160,000)

= $400  

So, the total credit is $400 out of which $160 is refundable and the remaining balance i.e. $240 would be non-refundable

7 0
2 years ago
What is business office ? why is it established . Give 8 reason​
jarptica [38.1K]

Answer:

Hope it helps

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5 0
3 years ago
"The best business portfolio is the one that ________.
diamong [38]

Answer:

The correct answer is option B,the business portfolio is the one that best fits the company's strengths and weaknesses to opportunities in the environment.

Explanation:

SWOT analysis is a performance appraisal technique that is used in analyzing organization based on its strengths and weaknesses (in internal environment) as a means to exploring opportunities and reducing threats from external environment.

The best a company can offer its customers in terms of products and services is that combination that maximizes it strengths and opportunities while also minimizing its weaknesses and threats.

8 0
3 years ago
Rollins Corporation is estimating its WACC. Its target capital structure is 20 percent debt, 20 percent preferred stock, and 60
Serggg [28]

Answer:

d. 12.6%

Explanation:

Rollins Corporation will receive $100 - ($100 x 5% flotation costs) = $100 - $5 = $95 net for each preferred stock issued

Since it will have to pay $12 on preferred dividends, the cost of preferred stocks = preferred dividend per preferred stock / net amount received per preferred stock = $12 / $95 = 0.1263 = 12.6%

Flotation costs are costs that a corporation incurs when issuing new stocks or bonds, and they include legal fees, underwriting fees, etc.

4 0
3 years ago
Green and yellow are adjacent on the color wheel; what does this mean?
matrenka [14]

Answer:

analogous

Explanation:

both green and yellow are a part of analogous

5 0
3 years ago
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