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Anettt [7]
3 years ago
5

What is the “ fundamental shift of power” as described by Lon Safko

Business
1 answer:
Bas_tet [7]3 years ago
6 0

<span>With the boom of social media, the customer’s path to purchase has significantly changed. Traditional, “above-the-line” advertising, specifically done on TV, print or radio is not as effective as it was before when it comes to convincing consumers to purchase products. More and more people would resort to seeking advise and referrals from friends in their respective social networks. Consumers are wiser now given that they know they have the power to get real-time information and data simply by the act of crowdsourcing. Engaging with friends from social media networks would give them access to more genuine feedback or POV on certain products and services. What traditional advertising lacks is a venue for consumers to get immediate answers to possible questions they have on products being advertised. Consumers don’t appreciate information shoved down their throats as they know that marketers have full control of the messages being communicated in their ads. It’s too one-sided. There should be a platform for dialogue which is provided by social media. This is where the fundamental shift of power takes place as described by Mr. Safco.  It’s all about engagement and two-way communication as he puts it.  </span>

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The operations vice president of Security Home Bank has been interested in investigating the efficiency of the bank’s operations
AURORKA [14]

Answer:

The computation of the activity rates for the activity-based costing system is shown below:-

Explanation:

                        Opening     Processing     Processing     Other        Totals

                        accounts     Deposits and     other          activities

                                             Withdraws       Customers

                                                                      transactions

Teller wages  $5,800         $108,750          $26,100      $4,350     $145,000

Assistant

branch

manager

salary             $4,800         $6,600              $16,200       $32,400   $60,000

Branch

manager

salary           $3,760           $0                     $20,680      $69,560    $94,000

                    $14,360         $115,350           $62,980      $106,310

Working Note

                        Opening     Processing     Processing              Other    

                        accounts     Deposits and     other                  activities

                                             Withdraws       Customers

                                                                      transactions

Teller

wages ($145,000 × 4%)  ($145,000 × 75%) ($145,000 × 18%) ($145,000 × 3%)

Assistant

branch

manager

salary  ($60,000 × 8%) ($60,000 ×11%) ($60,000 × 27%) ($60,000 × 54%)

Branch

manager

salary ($94,000 × 4%) ($94,000 × 0%) ($94,000 × 22%) ($94,000 × 74%)

Activity                      Activity cost        Cost drivers      Activity rate

Opening accounts    $14,360                230                  $62.43

Processing deposits

and Withdrawals       $115,350              51,000              $2.26

Processing other

customers

transactions               $62,980             1,150                  $54.77

4 0
3 years ago
Select the correct answers. At which stage of the product life cycle does a product reach its peak in terms of sales and profits
Ostrovityanka [42]

Answer:

D. maturity

Explanation:

A product life cycle is divided into four, namely, introduction,  growth, maturity, and decline. The concept of the product life's cycle is used as a decision-making tool to help management know when to expand to new markets, increase advertising, adjust prices, or redesign a product.

The maturity cycle is the third stage of a product life cycle. At this stage, sales revenues and sale volume reach the peak. The market get saturated with very few new customers. The product growth becomes stagnant. Profits may begin to decline at this stage.

3 0
2 years ago
Eumi is a purchasing manager for the XYZ Company. She has some latitude when it comes to making purchasing decisions. She is buy
max2010maxim [7]

Answer:

Ethical Dilemma

Explanation:

According to my research on different managerial roles and responsibilities, I can say that based on the information provided within the question Eumi is experiencing an Ethical Dilemma. This is because like mentioned in the question Eumi can either choose the morally right option which is choosing the more expensive safer product, or choosing the less safe - less expensive option which will increase her bonus, which would be ethically wrong.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

5 0
3 years ago
A hospital reports the following cost and revenue data: Variable cost per inpatient day of $250 Revenue per inpatient day of $10
REY [17]

Answer:

Expected profit at a volume of 25,000 inpatient days = $3,750,000.00

Explanation:

The expected profit is calculated as follows:

<em>Step 1</em>

<em>Total contribution per inpatient from 25,000 inpatients</em>

contribution = (revenue - variable cost) per patient

= $(1000-250)

= $750 per inpatient day

<em>Total contribution for 25,000 inpatient days</em>

$750 × 25000 =  $18,750,000.00

<em>Step 2</em>

<em>Calculate Profit </em>

Profit = Total contribution - Fixed cost

         =$18,750,000.00 -$15,000,000

        =  $3,750,000.00

Expected profit at a volume of 25,000 inpatient days = $3,750,000.00

4 0
3 years ago
(I) The real interest rate: A. is the interest rate that is quoted on a financial debt and a​ firm's assets. B. is equal to the
Anestetic [448]

Answer:

B. is equal to the nominal interest rate minus the inflation rate

(II) 3.4% simplify method

    3.317% fisher formula

Explanation:

5.9 - 2.5 = 3.4 real rate

or using fisher formula

\frac{1+rate}{1+inflation} - 1 = $real rate

1.059/1.025 - 1= 3.317 real rate

5 0
3 years ago
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