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Anettt [7]
3 years ago
5

What is the “ fundamental shift of power” as described by Lon Safko

Business
1 answer:
Bas_tet [7]3 years ago
6 0

<span>With the boom of social media, the customer’s path to purchase has significantly changed. Traditional, “above-the-line” advertising, specifically done on TV, print or radio is not as effective as it was before when it comes to convincing consumers to purchase products. More and more people would resort to seeking advise and referrals from friends in their respective social networks. Consumers are wiser now given that they know they have the power to get real-time information and data simply by the act of crowdsourcing. Engaging with friends from social media networks would give them access to more genuine feedback or POV on certain products and services. What traditional advertising lacks is a venue for consumers to get immediate answers to possible questions they have on products being advertised. Consumers don’t appreciate information shoved down their throats as they know that marketers have full control of the messages being communicated in their ads. It’s too one-sided. There should be a platform for dialogue which is provided by social media. This is where the fundamental shift of power takes place as described by Mr. Safco.  It’s all about engagement and two-way communication as he puts it.  </span>

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When a grant-application package lists eligible applicants, it is just a suggestion. This is America: all organizations are elig
Rufina [12.5K]

Answer:

false

Explanation:

The United States government do make some monies available to individuals or organisation in the form of grants, for the achievement of set purposes or goals. Not everyone or organisation can be eligible for all the available grants at any time. People are expected to look through various application processes to know if they are legally eligible to apply for any grant in order to avoid wasting their time and money during application.

6 0
3 years ago
Jorge purchased a copyright for use in his business in the current year. The purchase occurred on July 15th and the purchase pri
ZanzabumX [31]

Answer:

total amortization expense = $5400

so correct option is C) $5,400

Explanation:

given data

purchase price = $67,500

time period = 75 months

months  = 6th

to find out

total amortization expense

solution

we get here total amortization expense that is express as

total amortization expense = \frac{purchase\ price}{time\ period} ×months  ...............1

put her value we get

total amortization expense = \frac{67500}{75} × 6

total amortization expense = $5400

so correct option is C) $5,400

5 0
3 years ago
Lisa Smith has her age listed on her driver's license as being three years younger than it actually is. This is also how old she
Lubov Fominskaja [6]

Answer:

Misstatement of age

Explanation:

If the insurance company knows that a person has intentionally lied about his/her age, they will adjust the insurance amount and premium to match the correct age of the insured. E.g. in this case, Lisa will probably be required to pay a higher premium on her policy, and depending on her age, the insurance amount might be lower.

4 0
3 years ago
On January 1, 2016, Miller Corporation had retained earnings of $8,000,000. During 2016, Miller reported net income of $1,500,00
Papessa [141]

Answer:

Miller's retained earnings on December 31, 2016 is $9,000,000.

Explanation:

Miller's retained earnings on 31 December 2016 = retained earnings on January 1, 2016 + net income - declared dividends

= $8,000,000 + $1,500,000 - $500,000

= $ 9,000,000

Therefore, Miller's retained earnings on December 31, 2016 is $9,000,000.

4 0
3 years ago
If you want to compare two different investments, what should you calculate?
Alexandra [31]

Answer: B - ROI percentages

Explanation:

edge 2020

6 0
4 years ago
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