1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Anettt [7]
3 years ago
5

What is the “ fundamental shift of power” as described by Lon Safko

Business
1 answer:
Bas_tet [7]3 years ago
6 0

<span>With the boom of social media, the customer’s path to purchase has significantly changed. Traditional, “above-the-line” advertising, specifically done on TV, print or radio is not as effective as it was before when it comes to convincing consumers to purchase products. More and more people would resort to seeking advise and referrals from friends in their respective social networks. Consumers are wiser now given that they know they have the power to get real-time information and data simply by the act of crowdsourcing. Engaging with friends from social media networks would give them access to more genuine feedback or POV on certain products and services. What traditional advertising lacks is a venue for consumers to get immediate answers to possible questions they have on products being advertised. Consumers don’t appreciate information shoved down their throats as they know that marketers have full control of the messages being communicated in their ads. It’s too one-sided. There should be a platform for dialogue which is provided by social media. This is where the fundamental shift of power takes place as described by Mr. Safco.  It’s all about engagement and two-way communication as he puts it.  </span>

You might be interested in
Airlines can price discriminate by determining people's _______ to pay for luggage accommodations. Some customers will check a b
mr Goodwill [35]

Answer:

Willingness to pay

Revenue

Two

Elastic

Inelastic

Explanation:

Price discrimination is when a producer or a seller charges different prices for the same product usually in different markets.

In price discrimination, a seller attempts to remove or reduce consumer surplus by charging the consumer at his willingness to pay. For price discrimination to be effective, a seller must be able to estimate the willingness to pay of consumers.

Price discrimination is successful when a seller earns higher profits when she discriminates compared to when she didn't price discriminate.

Price discrimination exists in the airline industry. One of the ways price discrimination exists in the airline industry is through charging to check bags. Customers ( people who board airplanes) are distributed into two groups- those who won't pay to check bags and those who would pay to check bags.

It is assumed that those who would pay to check their bags have a price inelastic demand because they are indifferent to paying an extra amount for their luggage.

Inelastic demand is defined as when a small change in price has no effect on quantity demanded.

While it is assumed that those who won't pay to check their bags have an elastic demand because they are unwilling to pay extra to check their luggages.

Elastic demand is when a change in price has effect on quantity demanded.

5 0
4 years ago
In a perfectly competitive market, all producers sell identical goods or services. Additionally, there are many buyers and selle
V125BC [204]

Answer:

True

Explanation:

In a perfectly competitive market, all producers sell identical goods or services. Additionally, there are many buyers and sellers. Because of these two characteristics, both buyers and sellers in perfectly competitive markets are price takers. Market price is set by the forces of demand and supply.

If the seller attempts to set his own price and sets it above the market price, the seller would lose all its customers and make zero sales.

If the seller attempts to set his own price and sets it below the market price, the seller would make losses .

I hope my answer helps you.

7 0
3 years ago
Nathan’s Athletic Apparel has 2,000 shares of 5%, $100 par value preferred stock the company issued at the beginning of 2017. Al
Oksi-84 [34.3K]

Answer and Explanation:

The computation is shown below:-

Particulars                                   Cumulative       Non Cumulative

Preferred dividends for 2018       $10,000              $10,000

Preferred dividend in

arrears for 2017                              $10,000               $0

Remaining Dividends to

Common stockholders                    $2,000             $12,000

Total Dividends                               $22,000           $22,000

Dividend payable to Preferred stockholders per year = (Number of shares × Par value) × Given percentage

= (2,000 × $100) × 5%

= $10,000

6 0
3 years ago
Administrative oversight given to self-managed teams does not typically include
trapecia [35]
<span>It does not include implementing change. The team is only responsible for stringent standards of conduct, self-enforcement of legal and ethical rules and effective and efficient use of resources. Implementing change is the responsibility other people or outside forces.</span>
6 0
3 years ago
Question 4
denis23 [38]

Answer:

B. Accounts Receivable

7 0
3 years ago
Read 2 more answers
Other questions:
  • Suppose that an economy's labor productivity and total worker-hours each grew by 3 percent between year 1 and year 2. we could c
    6·1 answer
  • Steven consumes only two goods, both of which are normal goods. He is currently maximizing his utility in consumption of both go
    15·1 answer
  • Security frameworks establish behavior expectations and define policy. Policies cannot address every scenario employees will fac
    14·1 answer
  • A wheat farmer who wants to hedge the crop he plans to harvest next june should do what?
    15·1 answer
  • Which of the following utilities is not directly related to marketing
    5·1 answer
  • TP Inc. is a young start-up company. No dividends will be paid on the stock over the next 9 years, because the firm needs to plo
    8·1 answer
  • Select the correct answer. Which part of a speech contains the speaker’s arguments, ideas, examples, and proof? A. the title of
    9·1 answer
  • What is judiciary and executive?<br>​
    14·1 answer
  • Most standard portfolio analysis methods evaluate strategic business units (sbus) on their performance in two important dimensio
    14·1 answer
  • True or false: unlike the economic system of a country, the legal system is not influenced by the prevailing political system.
    8·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!