Question

Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. After a vendor is chosen, Reginald will handle the paperwork and send out the purchase order. Reginald plays the role of ________ in the buying center. a) user b) influencer c) gatekeeper d) initiator e) buyer

Answer 1

Answer:

In this case, Reginald who is handling the paperwork and sending out purchase order is playing the role of a BUYER for Raycom construction company.(Option e - BUYER)

Explanation:

A buyer simply refers to the person who is involved in or responsible for the acquisition or purchase of materials for a business organization or manufacturing company. He or she is the one who usually prepares orders and handles paperwork with respect to new purchases.

A buyer for an organization has specific responsibilities and roles he/she plays on behalf of the organization he/she works for. Some of these responsibilities include:

*** Analysis and evaluation of the needs of the organization.

*** Analysis and evaluation of a range of suppliers including the genuineness and quality of the products that are offered by suppliers with respect to the cost of the products.

*** Ensuring that products ordered are done at good bargain and in the best interest of the organization or company he/she/they represent(s).

*** Ensuring well placed and timely orders etc.

Answer 2

Answer:

Letter b is correct. Influencer.

Explanation:

An influencer in the shopping center features a role whose central activities are to deliver opinions that can influence other members in the shopping center in the final decision-making process.

In the case of Reginald, he is an influencer for taking care of the initial and main details of a purchase, such as the decision-making process of choosing the best supplier for the purchase and the bureaucratic process, and sending the purchase order.

The influencer decides whether to buy, what to buy, where to buy, etc.