Question

A hit-and-run or guerrilla warfare type offensive strategy A. involves random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals. B. involves undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment; usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position. C. works best if the guerrilla is the industry's low-cost leader. D. involves pitting a small company's own competitive strengths head-on against the strengths of much larger rivals. E. involves unexpected attacks (usually by a small-to-medium size competitor) to grab sales and market share from complacent or distracted rivals.

Answer 1

Answer:

E. involves unexpected attacks (usually by a small-to-medium size competitor) to grab sales and market share from complacent or distracted rivals.

Explanation:

Guerrilla warfare occurs when a smaller, less powerful army, attacks in unexpected ways a much larger, more powerful, better-equipped army, only to run and go into hiding immediately afterwards.

This translates to the market enviroment when a small, or medium-sized firms, makes small hits to a much larger company, only to assume a more conservative position immediately after.

The goal is slowly weaken the larger firm, because the smaller firm knows that it cannot directly engage against the larger firm.