Techniques that increase a viewer's visual response.
Explanation:
These are the techniques that are most likely to be used in this example. The fact that the strawberries are red and the package is green means that the packagers are using contrasting colors. Putting contrasting colors together is a visual design technique, and this is likely to increase a viewer's visual response to the product.
‘The Last Lecture’, this book written by Randy Pausch will be read by generations to come.
It is a story of Randy Pausch himself who was a professor at an University in Pittsburgh.
In that university there’s a kind of tradition where professors of that University are told to give a lecture and assume it as if it is the Last lecture of their life. But for Randy, he didn’t even need to assume this, because it was certainly the Last lecture of his life because he was suffering from terminal cancer and he didn’t had much time left.
So in a way the organization purpose of Last lecture supported Pausch’s purpose for delivering the lecture, where he gave some of the best life adivces and words of wisdom from his life experience.