Question

Deborah was relatively new to her marketing position when she got into a serious discussion about customers with a colleague who had been in the marketing area for many years. This colleague argued that he had always kept the customer in mind when thinking about the product. He also argued that although branding and packaging decisions were important to the customer, the firm knew about options and issues far better than any customer. Deborah’s more modern position was different because she looked at the product decisions from the perspective of:__________
A. the gap between the younger generation and the older generation.
B. the benefits the customer gets from the product.
C. the impact of new technologies.
D. the changes in the media consumption habits.

Answer 1

Answer:

the benefits the customer gets from the product.

Explanation:

Deborah's colleafue said he always keeps the customer in mind when thinking about a product. But the argument that the packaging and branding decisions were more known by the firm does not conform with Deborah's perspective because she is looking at the situation more from the benefits the customer will get from the product.

In this perspective all decisions regarding the product must consider how customers will benefit from the product, including branding and packaging.

For example if the packaging of a product is not appealing to customers they will not buy the product. Even when the product is useful to them.