Question

Edgar received a text message from Groupon this morning, letting him know about an opportunity to take a series of five horseback riding lessons at a nearby stable for $199, a value of $400. Edgar has always wanted to try horseback riding, so he bought the Groupon. The Groupon first affected Edgar in the ________ stage, as the Groupon highlighted the difference between his ideal and actual states.a. problem identification
b. information search
c. alternative evaluation
d. post-purchase behavior

Answer 1

Answer:

a. Problem identification

Explanation:

In the Problem Identification and solution alternatives stage, analyze the current situation, create a vision of the desired situation and select the strategies that will be implemented to achieve it.