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vredina [299]
3 years ago
5

Caterpillar is a manufacturer of heavy machinery that is sold around the world. A growing business for this U.S.-based company a

re products that feature the company's name or logo. Branded merchandise is available in over 150 countries through agreements known as _____, in which, for a fee, Caterpillar allows other firms to use its name or logo on products such as hats, boots, apparel, and scale model replicas of its equipment. g
Business
1 answer:
liq [111]3 years ago
8 0

Answer:

<u>licensing</u>

<u>Explanation:</u>

Licensing is another great source of income for big companies. Usually, it involves a legally binding agreement in which <em>the bigger company (</em>Licensor) grants <em>the smaller company</em> (Licensee) the right to use the licensor’s company's name or logo for an agreed fee.

Thus, Caterpillar could be said to have<u> licensing agreements</u> in over 150 countries.

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Complete Question:

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Option B. Sleekline - Question mark, Stallion - cash cow, Thunderbird - dog

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