Question

The Procter & Gamble Company is a major producer of bar soaps. In fact, Procter & Gamble produces Ivory,Camay, Lava, Safeguard, Zest, and Coast bar soaps that all claim a variety of benefits. These products are part ofProcter & Gamble's __________ in bar soaps.
A. product mix.
B. product concentration.
C. product store.
D. product line.

Answer 1

Answer: (D) Product line

Explanation:

 The product line is basically refers to the group of the product in which the similar company or organization selling their products and brands.

In the product line concept, the companies are basically expanding their business by selling their existing products according to the customer requirement and the usability. It is also known as marketing and the product strategy for increase their productivity.

Therefore, Option (D) is correct.