Governor George C Wallace
Depends on what you think...
if you think rewards make people more likely to follow the norms of society then it could be because they get something out of it and it is some sort of bribery or motivation,
if you think punishments make people more likely to follow the norms of society, it could be because they don't want the punishment and it is threatening.
That is true, although I don't really understand what you are asking here.
The pattern of associations among items of information within one’s memory is referred to as MEMORY STRUCTURE.