Question

Beta Corp., a gaming software company, had recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, it was noticed that individuals who belong to the age bracket 18-25 years were the ones who would actually buy the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as something that people of all age would enjoy. The company's decision to modify its product positioning demonstrates:

Answer 1

Answer:

Emergent strategy

Explanation:

Emergent strategy -

It is the process to determine the unexpected outcome due to the execution of the corporate strategy and then integrating the unpredictable outcomes into the future corporate plans , is knows as the Emergent strategy .

As , with the help of social media platform , it is used to magnify the marketing plan .

Hence , the same same case is given in the question , therefore the correct term for the given information is Emergent strategy .