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hodyreva [135]
3 years ago
13

Beta Corp., a gaming software company, had recently launched a new game. The target audience identified by the company was the a

ge group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, it was noticed that individuals who belong to the age bracket 18-25 years were the ones who would actually buy the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as something that people of all age would enjoy. The company's decision to modify its product positioning demonstrates:
Business
1 answer:
SashulF [63]3 years ago
5 0

Answer:

Emergent strategy

Explanation:

Emergent strategy -

It is the process to determine the unexpected outcome due to the execution of the corporate strategy and then integrating the unpredictable outcomes into the future corporate plans , is knows as the Emergent strategy .

As , with the help of social media platform , it is used to magnify the marketing plan .

Hence , the same same case is given in the question , therefore the correct term for the given information is Emergent strategy .

You might be interested in
Lake acquired a controlling interest in Boxwood several years ago. During the current fiscal period, the two companies individua
bixtya [17]

a) With Lake's 60% controlling interest in Boxwood, the total income tax expense reported on a consolidated income statement for this period is $99,023 ($471,540 x 21%).

b)  With Lake's 60% controlling interest in Boxwood, the total amount of income taxes payable for the current year is $101,400 ($363,000 + $120,000) x 21%.

c)  With Lake's 90% controlling interest in Boxwood, the amount of income tax expense to be reported on the consolidated income statement for the year is $97,820 ($465,810 x 21%).

<h3>What is controlling interest?</h3>

Controlling interest exists when a company or an individual owns more than 50% of the shareholdings of another company.  This gives the investor shareholder a majority voting share to influence decisions of the subsidiary company.

<h3>Data and Calculations:</h3>

                                    Lake        Boxwood

Income reported    $363,000    $120,000

Dividend paid             60,000          5,000

Dividend income          3,000 ($5,000 x 60%)

Increase in intra-entity gross profits = $19,100 ($41,500 - $22,400).

Excludable intra-entity gross profits = $11,460 ($19,100 x 60%).

Consolidated Income = $471,540 ($363,000 + $120,000 - $11,460)

Excludable intra-entity gross profits = $17,190 ($19,100 x 90%).

Consolidated Income = $465,810 ($363,000 + $120,000 - $17,190)

Learn more about controlling interests at brainly.com/question/15415717

5 0
2 years ago
Hilary is a retired teacher who lives in Miami and does some consulting work for extra cash. At a wage of $50 per hour, she is w
Basile [38]

Answer:

Hilary is a retired teacher who lives in Miami and does some consulting work for extra cash. At a wage of $50 per hour, she is willing to work 10 hours per week. At $65 per hour, she is willing to work 19 hours per week.

Using the midpoint method, the elasticity of Hilary’s labor supply between the wages of $50 and $65 per hour is approximately 2.37 , which means that Hilary’s supply of labor over this wage range is elastic.

Explanation:

Midpoint elasticity = (Change in labor supplied / Average labor supplied) / (Change in wage rate / Average wage rate)

= [(19 - 10) / (19 + 10) / 2] / [$(65 - 50) / $(65 + 50) / 2]

= [9 / (29 / 2)] / [15 / (115 / 2)]

= (9 / 14.5) / (15 / 57.5)

= 0.62/0.26

Midpoint elasticity = 2.37

Once elasticity is greater than 1, supply of labor is Elastic.

5 0
3 years ago
What is the price paid for the use of borrowed money referred to as?
marshall27 [118]
Interest
Interest is the monetary charge for borrowing money—generally expressed as a percentage, such as an annual percentage rate (APR). Key factors affecting interest rates include inflation rate, length of time the money is borrowed, liquidity, and risk of default. Interest can also express ownership in a company.
3 0
2 years ago
PB4.
EleoNora [17]

Answer:

Explanation:

Cost of advertising the product  - Selling & Administrative Cost

Fabric used to make the umbrellas  -Direct Materials Cost

Maintenance of cutting machines used to cut the umbrella fabric so it will fit the umbrella frame  -Manufacturing overhead Cost

Wages of workers who assemble the product  - Direct labour Cost

President's salary  - Selling & Administrative Cost

The salary of the supervisor of the people who assemble the product  - Selling & Administrative Cost

Wages of the product tester who stands in a shower to make sure the umbrellas do not leak  - Direct labour Cost

Cost of market research survey  - Selling & Administrative Cost

Salary of the company's sales managers  - Selling & Administrative Cost

Depreciation of administrative office building - Selling & Administrative Cost

4 0
3 years ago
Scenario: you work for an investment banking firm and have been asked by management of vestor corporation (not real), a software
Bas_tet [7]

Total capital = 10 + 8 + 2 = 20 Million

Weight of bonds (Wd) = 10/20 = 0.5

Weight of preferred stock(Wp) = 2/20 = 0.1

Weight of stock equity(We) = 8/20 = 0.4

Cost of debt = YTM of the bonds issued (We assume its annual coupon)

YTM =rate(nper,pmt,pv,fv) in excel =rate(20,60,-950,1000) = 6.4521%

Cost of debt after tax(Rd) = 6.4521*(1-0.34) = 4.2584%

Cost of preferred shares (Rp) = Preferred dividend/ price = 2.5/25 = 0.10 =10%

Cost of equity (Re) = Rf + beta*(Rm-Rf) = 3.5 + 1.2*(13-3.5) =14.9%

WACC = Wd*Rd + Wp*Rp + We& Re

WACC = 0.5*4.2584% +0.1*10% + 0.4*14.9% = 9.089 = 9.09%

3 0
3 years ago
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