Explanation:
1. Improve communication skills
2. Apply customer relationship marketing
The current business scenario is globalized and highly competitive, the social dynamics resulting from globalization and new technologies have changed the demands and relations between company / consumer, this new parameter requires companies to be promoters of society's well-being, acting with socio-environmental responsibility in the market, which means that this includes the relationship with all its stakeholders.
Therefore, it is essential that interpersonal communication skills are improved in a management-oriented course and applied to the work environment, as organizations have more and more responsibilities when dealing with people, and negotiation and communication skills with people are increasingly valued. different nationalities and culture, with ethics in communication being an essential factor.
Relationship marketing is also another essential factor that must be applied in the workplace, especially if you work directly with the customer or work using the internet, since companies are closer to customers, and must generate value and engagement that creates market identification and positioning.
Horizontal scope exists the range of product and service components that the firm acts within its market.
<h3>What are vertical and horizontal scopes?</h3>
A horizontal acquisition is a commercial tactic in which one company acquires another that competes on an equal footing in a given industry. The purchase of business operations within the same manufacturing vertical is referred to as vertical integration.
The firm's horizontal scope is the variety of product and service sectors it offers within its market. The vertical scope is the degree to which an organization's internal activities cover all of the value chain activities in the industry, part of them, some of them, or none of them.
The variety of product and service segments that the company offers within its market is referred to as its horizontal scope.
To learn more about vertical and horizontal scopes refer to:
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Answer:
d. Differentiation
Explanation:
Under differentiation strategy, the company differentiates it's products from those of the competitors by the addition of unique attributes which gradually create brand loyalty for such products.
Product differentiation can be accomplished by different packaging, labeling or using different promotional strategies.
Such differentiation may lead to the brand gaining competitive advantage.
In the given case, Armani employs product differentiation strategy for it's products which are targeted at niche category of customers i.e royal customers.
Answer:
build brand loyalty
Explanation:
Based on the scenario being described within the question it can be said that the Cory's final goal in this scenario is to build brand loyalty. This term refers to when customers decide to purchase a brand's product over other competitor's products due to them having had great purchasing experiences with that company.
Answer:
c) how resources are combined in the production of goods.
Explanation:
In order to meet the unending needs and wants of consumers, to satisfactorily provide products that meets their requirements, tastes or preferences various manufacturing companies use five (5) main methods of production, and these are; labour-intensive production, mass production, batch production, capital-intensive production and job production.
Generally in Economics, the question of how goods are produced, determines how resources are combined in the production of goods.
This ultimately implies that, before a manufacturer produce its goods it determines the amount of resources that are available. These resources that are to be combined for the purpose of production of goods are <em>entrepreneur, land, labor, and capital</em>, which are generally referred to as the four (4) factors of production.
