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3 years ago

Marketing strategy addresses a specific target market with a cohesive marketing mix of:

Business

1 answer:

Viktor [21]3 years ago

5 0

Answer:

A) Product, price, place, promotion

Explanation:

The 4 Ps of marketing are:

product: what good or service is our company selling and what need will it satisfy.
price: the actual amount that the company expects that final customers will pay for the product, if the price is too high, the sales volume can be small, but if the price is too low, the profits can b too low also
place: how and where will the product be provided to the customer, e.g. physical stores, online
promotion: include marketing strategies and techniques carried out to communicate the existence and the qualities of our product to potential customers, they include advertisement, sales promotions, public relations

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The ledger of Windsor, Inc. at the end of the current year shows Accounts Receivable $84,000; Credit Sales $830,000; and Sales R

ira [324]

Answer:

The answer is given below;

Explanation:

a. Bad Debt Expense Dr.$800

Account Receivable Cr.$800

b. $84,000*11%= $9,240

Credit balance in trail balance ($1,450)

Total $7,790

Bad Debt Expense Dr.$7,790

Account Receivable Cr.$7,790

C. Debit Balance $400

84,000*9%= $7,560

Total $7,960

Bad Debt Expense Dr.$7,960

Account Receivable Cr.$7,960

8 0

3 years ago

Yard Tools manufactures lawnmowers, weed-trimmers, and chainsaws. Its sales mix and unit contribution margin are as follows.

Firlakuza [10]

Answer:

Lawnmowers= 45,726

Weed-trimmers= 114,314

Chainsaws= 68,589

Explanation:

Giving the following information:

Sales Mix - Unit Contribution Margin

Lawnmowers 20 % $34

Weed-trimmers 50 % $24

Chainsaws 30 % $37

Yard total has fixed cost of $6,836,000

Based on the weighted average sales participation and the unit contribution margin, we can calculate the weighted average contribution margin for the whole company. We need it to calculate the break-even point in units.

Break-even point (units)= Total fixed costs / (weighted average selling price - weighted average variable expense)

Weighted average contribution margin= sales participation per product* unitary contribution margin

Weighted average contribution margin= (0.20*34) + (0.5*24) + (0.3*37)= 29.9

Break-even point (units)= 6,836,000/ 29.9= 228,629 units

<u>Now, we can calculate the required units for each product:</u>

Lawnmowers= 0.20*228,629= 45,726

Weed-trimmers= 0.50*228,629= 114,314

Chainsaws= 0.3*228,629= 68,589

4 0

4 years ago

A patent is an exclusive right to produce and sell a product for how long

kozerog [31]

20 years

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6 0

3 years ago

Read 2 more answers

Assume that each unit demanded generates $70 in revenue and that each unit ordered costs $50. How much will the company gain or

Vanyuwa [196]

Answer:

Note: The full question is attached as picture below

a. Let X is denoted as company’s monthly demand, P(X=x) is denoted as the probability of the company’s monthly demand.

The expected value is obtained below:

E(X) = (300*0.20) + (400*0.30) + (500*0.35) + (600*0.15)

E(X) = 60+120+175+90

E(X) = 445

b. The expected value of the monthly demand is 445. The each unit demands the revenue to generate is $70 and their cost is $50.

The gain/loss of the company = (300*(70−50)) - (145*50)

The gain/loss of the company = (300*20) - (145*50)

The gain/loss of the company = 6,000 - 7,250

The gain/loss of the company =−$1,250(Loss)

4 0

3 years ago

Cameron Corp. has a target capital structure of 40% debt and 60% equity. The company's tax rate is 30% and the yield to maturity

Snezhnost [94]

Answer:

rE = 0.104 or 10.4%

Explanation:

The WACC or weighted average cost of capital is the cost of a firm's capital structure. The capital structure can consist of one or more of the following components namely debt, preferred stock and common equity. The WACC is calculated as follows,

WACC = wD * rD * (1 - tax rate) + wP * rP + wE * rE

Where,

w represents the weight of each component

r represents the cost of each component

D, P and E represents debt, preferred stock and common equity

rD * (1 - tax rate) is the after tax cost of debt

plugging in the available values for wD, wE, tax rate, rD and WACC in the formula above, we can calculate the cost of common equity to be,

0.096 = 0.4 * 0.12 * (1 - 0.3) + 0.6 * rE

0.096 = 0.0336 + 0.6 * rE

0.096 - 0.0336 = 0.6 * rE

0.0624 / 0.6 = rE

rE = 0.104 or 10.4%

6 0

3 years ago