<em>The Tipping point: How little things can make a Big difference</em> was the first book of Malcom Gladwell. There the author explains how sociological changes can mark the life. He says that your ideas your messages, products and behaviors can spread like virus do.
The Three Rules of Epidemics are:
The Law of the Few: Gladwell believed that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
The Stickiness Factor: There Gladwell explains how important is that the message has to become a part of the receiver, and the content of it has to impact memorably.
The Power of Context: He explains here that epidemics are sensible to the context, and so Ideas can be. The context and the environment can influence the human behavior, he explained. So it's a factor that anyone has to study.
Gladwell's<span> Power of Context theory. In explaining the spread of </span>ideas<span> and behaviors in the society, </span>Gladwell<span> relies on three </span>key<span> principles</span>
