3 years ago

A traditional press release should? ________.

1 answer:

6 0

In my opinion, the correct answer is b. present the good news first, followed by details and a positive close. Press releases are written for media, and not the general audience. They are supposed to pitch some interesting news material to the media, so they will typically start with the good news as a hook, and then provide details for those who need them. A positive close is followed by contact information.

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