Question

What types of programs or tactics would you suggest the owner institute to break the fear of baby boomers and change their attitude towards rock climbing?

Answer 1

There are some things that the owner can do to have the boldness of the Baby Boomers change. It needs to be encouraged that climbing can be stimulating and rewarding for that generation. It also needs to be promoted to them that climbing can be a great problem solving activity, can help with cooperation, and can build self-assurance. They need to show how it is serious exercise, and you can have fun while doing it. Also, offer softer treads, and bigger climbing holds for easy grip so they won’t be as fearful. Some programs that could be offered to that generation could be training classes to practices safety, techniques, and proper footing, and after completing the training they could receive free two-week membership.