Answer:
Explanation:
Please check attachment for the solution to the question.
Harley-Davidson is building brand personality by reinforcing the perception that his brand is masculine, rugged, and individualistic.
<h3>What is Brand personality?</h3>
Brand personality is a characteristics attributed to a brand name to which the consumer can relate.
It is an effective brand increases which empowers one's company to build connections with its target audience.
Hence, Harley-Davidson is building brand personality by reinforcing the perception that the brand is masculine, rugged, and individualistic.
Learn more about Brand personality here: brainly.com/question/14558525
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Answer: direct
Explanation:
Assuming a customer claim will be granted, a direct response will allow the company to build a better relationship with the customer.
Direct response marketing is a form of sales technique that is utilized in order to give a reponse on-the-spot. This usually allows prospective customer take instant actions based on the offer by the advertiser. This response sees measurable results instantly.
