Question

The Internet raises the bargaining power of customers by: A. reating new opportunities for building loyal customer bases. B. making more products available. C. making information available to everyone. D. lowering transaction costs.

Answer 1

Answer:

C. making information available to everyone.

Explanation:

The Internet raises the bargaining power of customers by making information available to everyone. The reason for this is that the bargaining power is the degree of influence customers have to force businesses to provide better products and lower price and the internet allows everyone to have access to  lot of information which helps customers to learn about features, prices, differences in products and substitutes and this helps the customers to be educated and be sensitive about the price of the products increasing the bargaining power they have.