Question

Select all that apply. Without hierarchy in an advertisement, _____. the scanning process would get easier viewers would have difficulty determining the most important parts of the ad contrasting color would be useless pictures would be unnecessary none of the above

Answer 1

Answer:

i. viewers would have difficulty determining the most important parts of the ad.

ii. pictures would be unnecessary.

Explanation:

Hierarchy in advertisement is the model of influencing a consumer's decision about a product or service through advertisement. It is a compelling strategy to increase patronage of goods or services. In a simple manner, the acronym AIDA is a general method that describes the hierarchy of effects. AIDA stands for: Attention, Interest, Desire and Action. Appropriate hierarchy in advertisement guide viewers through a piece of the ad, allows them to easily follow succinctly, and enables them to fully comprehend the information being conveyed.

Answer 2

Without hierarchy in an advertisement:

• viewers would have difficulty determining the most important parts of the ad. [Hierarchy in an advertisement consists of giving focus to the most important parts of the ad, so the viewer can easily identify what it is about.]
• contrasting color would be useless.
• pictures would be unnecessary. [Both contrating color and pictures are great ways to focus on certain areas]