1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
kupik [55]
3 years ago
8

Describe how free advertising works.

History
1 answer:
Deffense [45]3 years ago
6 0

Answer: While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion.

The first notion that only rich companies advertise is a bizarre idea. Our company is not wealthy and, in fact, had a couple years of losses – yet we still advertised. Advertising, especially via digital channels, is very affordable. You can deposit $100 into any social or search engine pay per click account and push some highly targeted advertisements to drive awareness to your business.

Attitudes on business don’t align well with the actual statistics in a social media world. About a quarter of all businesses fail within the first two years according to multiple studies. While people believe the average company makes a 36% profit margin, the average profit margin for the most recent quarter was 7.5% and the median profit margin was 6.5%.

Angie’s List, for example, continued to operate at a loss while spending $80 million on marketing – with a large portion of that going to the television commercials you repeatedly see on television. While a public company that’s increasing revenue quarter over quarter, they’re hardly rich. Not only are they not rich, but they’re also not advertising to make their customers feel rich. Angie’s List provides a service to protect home services customers from getting ripped off from the plethora of shady providers out there.

Advertising works on different levels; it’s not as simple as trying to get someone to buy something. Over the last decade of content, search, and social marketing, I believe companies are becoming more keen to the fact that advertising needs to be much deeper than manipulating a consumers’ insecurities. Targeted advertising on consumers who are similar to your audience increases profitability by acquiring and keeping great customers.

Explanation:

You might be interested in
How is anti-Semitism a form of racism?
Simora [160]

Answer:

Anti-Semitism is prejudice against Jews which is, like racism, based on a belief that (Jews) constitute a distinct race or ethnic group that consists of inherent traits or characteristics that are in some way abhorent or inferior, or just different from that of the rest of society.

7 0
2 years ago
The actual signing of the Declaration of Independence occurred _____.
jasenka [17]

Answer:

July2,1776

Explanation:

8 0
3 years ago
Read 2 more answers
Many Americans feared that immigrants who passed through Angel Island would
Brut [27]

Answer:

take jobs from Americans workers.

Explanation:

4 0
3 years ago
Read 2 more answers
ASAP PLZZZZZZZ
Ymorist [56]

to protect and secure the rights of african americans

5 0
3 years ago
Read 2 more answers
To be able to engage in a moderate and vigorous physical activity, there is a
Nataly_w [17]

Answer:

heart rate exercising of calories

7 0
2 years ago
Other questions:
  • Who is Barack Obama's parents a Kiki and Drake or ann dunham and barack obama sr ?
    11·1 answer
  • What was the great depression! In yo own words pls! TY
    10·2 answers
  • Would anyone be able to find z and explain how they did it? Thanks in advance.
    10·1 answer
  • Why did sectional tension replace party tension during the era of good feelings
    5·1 answer
  • Would U.S governor support or oppose Manifast Destiny? Why?
    13·1 answer
  • Who won the Opium War between China and Great Britain?
    8·2 answers
  • Out of the 4 revolutions we studied, which was not associated with war?
    14·2 answers
  • How do mountains affect the climate in Central America and the Caribbean?
    11·2 answers
  • How did improved transportation using water change people’s lives in the industrial revolution?
    15·1 answer
  • What is the contribution of Pigafetta's chronicle in Philippine history?
    9·2 answers
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!