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Andre45 [30]
4 years ago
15

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Go

ogle’s advertising policiesA. AdWords policies can help web user distinguish between ads and search resultsB. AdWords policies can help ensure ads are useful, varied, relevant, and safe for web usersC. AdWords policies can keep disapproved ads and websites out of organic search resultsD. AdWords policies can help keep ad costs low and affordable for advertisers
Business
1 answer:
alexandr1967 [171]4 years ago
7 0

Answer:

The answer is: B) AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users.

Explanation:

Google´s main source of income is advertisement, so they are very specific on what they allow or not. They have strict policies regarding what type of  content they allow. They make billions of dollars with ads so they must protect their core business and income source.  

They have a list of what is prohibited (counterfeit goods, dangerous products, dishonest behaviour and inappropriate content), what is restricted (adult content, alcohol, copyright, gambling health care, etc.), what practices they prohibit (data collection, abusing ad practices, and misrepresentation) and finally the quality standards for the ads and websites (editorial, technical, destination and format requirements).  In theory all ads should comply with their rules.

The following quote refers to one of Google´s Editorial and Technical Requirements.

"<u>Editorial</u>  - In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with."

They have rules every possible aspect of ad content and they divide them into categories:

  • <u>Prohibited content:</u> Content you can't advertise on the Google Network
  • <u>Prohibited practices:</u> Things you can't do if you want to advertise with us
  • <u>Restricted content:</u> Content you can advertise, but with limitations
  • <u>Editorial and technical:</u> Quality standards for your ads, websites, and apps
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7 0
3 years ago
When conducting a SWOT analysis, information about turnover, profit margins, and staff quality can be used to identify:
Alex17521 [72]

When conducting a SWOT analysis, information about turnover, profit margins, and staff quality can be used to identify company strengths and weaknesses. By conducting a SWOT analysis, a company is able to find out valuable information about how their company is conducting business, future plans, and how they compare to others within the same market. Identifying your strengths and weaknesses is important in achieving success. When you know your strengths, it allows you to set your company apart from others and when you know your weaknesses, you can work on improving them.

4 0
3 years ago
Samtech Manufacturing purchased land and building for $4 million. In addition to the purchase price, Samtech made the following
allochka39001 [22]

Answer:

1.

Land $3,034,200

Building $1,011,400

Land improvement $154,000

2.

Land $4,541,600

Land improvement $154,000

Explanation:

Under GAAP, the valuation of assets will be included all the cost which are necessary to put the asset in ready-to-use stage.

1.

* Cost of land and building = Purchased price + Title insurance +  Legal fees for drawing the contract + State transfer fees = 4,000,000 + 32,000 + 8,000 + 5,600 = $4,045,600

Cost of land and building will be allocated based on their fair values

=> Land : 4,045,600 * 3.6/(3.6+1.2) = $3,034,200; Building = 4,045,600 * 1.2/(3.6+1.2) = $1,011,400

* Land improvement - Cost for parking lot + Cost for landscaping = 98,000 + 56,000 = $154,000.

2.

* Land improvement - Cost for parking lot + Cost for landscaping = 98,000 + 56,000 = $154,000.

* Cost of land = Purchased price + Title insurance +  Legal fees for drawing the contract + State transfer fees + Demolition cost - salvaged materials + Clearing and grading cost = 4,000,000 + 32,000 + 8,000 + 5,600 + 410,000 - 9,000 + 95,000 =  $4,541,600.

8 0
4 years ago
As a result of the ad campaigns depicting Brazil as a multicultural land of carnivals and beaches, any mention of the country ma
Verdich [7]
D) country-of-origin effect I hope this helps
6 0
3 years ago
Brenda, a self-employed taxpayer, travels from Chicago to Barcelona (Spain) on business. She is gone 10 days (including 2 days o
Alisiya [41]

Answer:

Airfare $1,050

Meals $700

Lodging $2,000

Explanation:

Calculation to determine Brenda's deduction

a. Calculation to determine Brenda's deduction for Airfare

Airfare=(70% × $1,500)

Airfare=$1,050

Therefore Brenda's deduction for Airfare is $1,050

b.Calculation to determine Brenda's deduction for Meals

Meals=[(200/2)*7]

Meals=$700

Therefore Brenda's deduction for Meals is $700

c.Calculation to determine Brenda's deduction

for Lodging

Lodging= [400*5]

Lodging=$2,000

Therefore Brenda's deduction

for Lodging is $2,000

8 0
3 years ago
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