Answer:
a. The second sentence provides background for the first
Explanation:
According to the first sentence, research has proven that colorful and vivid advertisements helps to attract more people.
Additionally, the second statement says that marketers use various research studies to develop their advertisement.
The relationship between the two sentences is that the second sentence provides background for the first by explaining how the market research has helped.
Worst is superlative. Superlative means the highest form of something - saddest, coldest, worst, etc.
They could become more open and creative while listening to it. Making it easier for them to write.
"Today nobody brought his or her instrument" is correct. It is common for people to use "their" in a sentence like this, but "his or her" is the more proper term.