A word can have positive, neutral, or negative connotations.
For example:
Positive: "I would love to go to the grocery store!" (the word love indicates that this person is excited to go to the grocery store. It's positive.)
Negative: "Do we HAVE to go to the grocery?" (this tone indicates that this person does not want to go. It's negative)
Neutral: "I am going to the grocery store. Would you like to come?" (there is no bias or opinion here, this person simply needs to go to the grocery store.)
