It says in your reading, so for someone to answer that we need to know the reading material.
Answer:
Ethos or the ethical appeal, means to convince an audience of the author's credibility or character. Pathos or the emotional appeal, means to persuade an audience by appealing to their emotions. ... Pathos is the Greek word for both “suffering” and “experience.” The words empathy and pathetic are derived from pathos.
what's the poem?
also : Both blank verse and free verse are free from rhyme scheme. But, whereas blank verse does have a consistent meter, usually iambic pentameter, that creates a du-DUM rhythm effect, free verse is free from both meter and rhyme. It is free from the limitations of verse poetry.