Answer:
INCOME EFFECT
Explanation:
Income Effect means change in real income/ purchasing power due to change in price, income staying same.
- Price Increase reduces real income/ purchasing power, income staying same - because consumer can purchase less from same income.
- Price decrease increases real income/ purchasing power, income staying same - because consumer can purchase more from same income.
Eg: Income, price of a consumer = Rs100, Rs10 respectively.
Real Income = Income/price = 100/10 = 10. Price fall to 8 increases purchasing power to 12.5 (100/8). Price rise to 12 decreases purchasing power to 8.3 (100/12).
Income Effect : stating - lower purchasing power at higher prices, reduces consumption of all goods and higher purchasing power at lower prices, increases consumption of all goods.
Answer and Explanation:
The journal entries are shown below:
On Jan 1, 2014
Unearned compensation Dr. $45,000
To paid in capital in excess of par $35,500
To common stock $9,500
(Being the unearned compensation is recorded)
On Dec 31,2014
Compensation expense Dr. $15,000 ($45,000 ÷ 3 years)
To unearned compensation $15,000
(Being one year compensation became due is recorded)
Answer:
49 million impressions
Explanation:
In media gross impressions are defined as the total number of people that represented in a media schedule. When a media campaign is launched unique impressions are counted to make up gross impression.
For example on digital marketing a visit from a customer is counted as one impression by cookies. Once a new user logs in a new impression is created.
In this instance for the television program total number of impressions for one advert can be calculated as
Impression = Average persons * Number of spots (commercials)
Impression= 4 million persons * 10
Impression = 40 million
For the magazine it aims to target 3 million people with 3 full page adverts
Impression = 3million * 3
Impression = 9 million
Therefore total impression of the campaign
Gross impression= 40 million + 9 million
Gross impression= 49 million
Answer: C) Technical selling
Explanation:
Technical selling or technical sales is an act in which a sales person helps to address customer's needs by understanding what they needs which is a determinant of what product to buy.
Technical selling involves the sales personnel addressing the need of customers, explaining the type and features of the product they needs, network with them and make sure they are satisfied.
A technical sales person must have the ability for effective communication and have good interpersonal skills so as to maintain a good relationship with customers.
= P+