Question

In 2012, the Public Relations Society of America reached a common definition for public relations. Which of the following represents the winning definition?
a."Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
b."Public relations revolutionizes the way organizations and individuals communicate to their key constituent publics around the world."
c."Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication."
d. "Like beauty, the definition of 'public relations' is in the eye of the beholder."

Answer 1

I believe the right answer is B