Answer: Ethnocentrism is the evaluation of many cultures according to the preconceptions in the standards of an individual's culture. It's very effective in one's cultural identity, because it helps them to understand their cultural roots. It even processes the standard of their culture. Weither it be their language, behavior, religeon and other customs. It's the uniqueness of an individual to describe their ethnicity cultural value no matter how peculiar we all think it may be. Even though ethoncentrism helps a person to accept their cultural values. There is a negative side that may or may not turn the person into a determinative person to other cultures. I'm not saying that it turns everyone this way though. It is simply the socially scientific view this nature. Ethoncentrism helps the person to identify who they really are, and personally it is helpful for them to know themself and their ancestors through cultural events.
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I believe the answer is the Columbian Exchange.
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