If there are different mediums on one subject, it seems more popular hense the human brain would natural like it more. As well as if it is on different mediums, it can get to people faster like if one person only like poems, they could get into the painting via the painting. I hope this helps. ;)
Marco Polo helped European ideas about China develop was that he wrote many books and accounts of his travels to the East, and also brought back many artifacts for Europeans to observe.
They commissioned and funded art and their work
