Answer: Product advertising focuses on promoting specific individual products, while institutional advertising focuses on promoting your overall brand.
Explanation:
Answer:
Product Differentiation
Explanation:
This is simply a strategy used by marketers to make their product different from that of their competitors.
Product Differentiation aims to make a product different so that potential buyers would identify the uniqueness of the product from other similar products.
<u>Answer:</u> Frequency
<u>Explanation:</u>
Frequency is the number of times the audience sees or hears the advertisement. It is significant to measure the frequency of the advertisement such as TV media, posters, hoardings, radio, social media etc. to know the effectiveness of the advertisement.
When the advertisement is effective then the sales for the product or service advertised increases. Advertisement also increases the consumer awareness about the product. Increased frequency can be very efficient as it creates a memory in the minds of the consumers.
Answer: Old machine should be replaced.
Explanation:
The variable manufacturing cost will reduce by:
= 624,000 - 524,000
= $100,000
Over a period of 5 years this will be:
= 100,000 * 5
= $500,000
Selling the old machine would bring in $32,000:
= 500,000 + 32,000
= $532,000
The cost of the new machine would reduce this gross benefit by:
= 532,000 - 455,100
= $76,900
<em>Net income will increase by a total of $76,900 over the 5 year period if the new machine is bought so it should be bought. </em>
