Answer:
thanks for the information
Explanation:
there's no question
For a marketing research study to have validity, it must actually measure what it sets out to measure.
Explanation:
When it comes to research, we need to make sure that the measures we are using are reliable and valid.
Reliability refers to consistency across time, items, and researchers. Validity refers to what degree the results of the research reflect what they are intended to reflect (if the research actually measures what it has set out to measure). There are three main types of validity:
- face validity - the extent to which the research actually measures what it's supposed to measure;
- content validity - the extent to which a measure represents all aspects of the researched phenomenon;
- criterion validity - whether the results of the research correlate with other variables they are expected to be correlated with and not correlated with variables they are not expected to be correlated with.
Learn more about the use of databases in research: brainly.com/question/2735192
#LearnWithBrainly
Answer:
D. Ethos
Explanation:
According to this passage from "The Obligation to Endure, the author talks about the insect problem, looking at it from a historical viewpoint. He mentions the work of Charles Elton, a British ecologist to back up his assertions.
The appeal(s) that Carson relies on most in this passage is Ethos. This is because, he makes use of historical evidence.
