Question

Sheri, a socialite, received bad publicity for her recent choice of evening wear. As a result, she decided to change designers. However, when she visits her new designer for the first time, she missed the camaraderie she shared with her previous designer. In the given scenario, Sheri is experiencing the _____.

Answer 1

Answer:

relational switching cost

Explanation:

Switching costs are those related to expenses that a customer assumes when switching from a product or service provider, are expenses related to effort, money, time among others.

Costs are often low in a fragmented market and low and high in a consolidated market with few substitute products.

There are three types of switching costs:

1. procedure,
2. financial,
3. relational.

Relational switching cost is one that is not quantifiable, but concerns consumer resistance and discomfort in adapting to change from a new supplier.