The answer to your question is: second person.
This sentence is a fragment
I would say C or D but I am not sure which. C seems right because in order for something to be successful the general public should be able to afford it. D could be right but I am leaning more towards C because everything that is listed under D should be done anyway when it comes to newspaper. So final answer c
I tried my best to narrow it down for you. I hope I helped. Let me know.
