Answer:
HURRY
Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr. Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most persuasive to people with a certain personality profile. She brought four groups of participants to the lab to watch the video advertisements and to measure the likelihood that they would purchase the toy, both before and after watching the ad. The results of Dr. Khan’s study are presented below.
Part A
Explain how each of the following concepts applies to Dr. Khan’s research.
Survey
Dependent variable
Big Five theory of personality
Part B
Explain the limitations of Dr. Khan’s study based on the research method used.
Explain what Dr. Khan’s research hypothesis most likely was.
Part C
Use the graph to answer the following questions.
How did the trait of agreeableness affect how people responded to the new ad campaign?
How did the trait of conscientiousness affect how people responded to the new ad campaign?
Answer
Read
Explanation
This is a process of looking at and understanding the meaning of printed material through interpretation of the characters or symbols which are included in a text. Through reading, a person discovers new information. When you properly read, you acquire a language to enable you communicate and pass information and ideas.
In 2018, February 17th.
The date changes every year due to the Lunar calendar.