Question

Which technique of advertising happens when the product is shown in popular television shows as used by important characters?

Answer 1

The right option is option B, Bandwagon Advertising. According to this advertising strategy people are more likely to accept a product if everyone else is doing so, and that is why it is also known as the copycat effect. A lot of studies have shown that humans are more likely to adapt their mindsets to the majority ones, and we would even accept a lie under social and peer pressure, thus bandwagon advertising is trying to make us buy something because it's popular and everyone else is doing so.

Answer 2

The answer would be B) Bandwagon Advertising,

Bandwagon advertising is when a known person in the public eye is advertising the product.

Hope this helps XO :)