Question

Regina worked hard and successfully as a salesperson for b&j realty company. for the past three years, she surpassed her peers in quality and quantity of sales. yet in comparing pay, she discovered that she makes less than two salespeople who are well liked by management. consequently, she accepted a higher-paying job with b&j's top competitor. to avoid losing other salespeople like regina, management should understand and apply

Answer 1

Management should understand and apply THE EQUITY THEORY.
The equity theory refers to the principle that individuals are motivated by fairness; if they discover inequities in the input or output ratio of themselves and a relevant referenced group, they tend to adjust their input to reach their perceived equity.