Answer: Price is important to marketers because it represents marketers' assessment of the value customers see in the product or service and are willing to pay for a product or service. Both a price that is too high and one that is too low can limit growth. The wrong price can also negatively influence sales and cash flow.
Explanation:
Pricing and the Marketing Mix: Pricing might not be as glamorous as promotion, but it is the most important decision a marketer can make. Price is important to marketers because it represents marketers' assessment of the value customers see in the product or service and are willing to pay for a product or service.
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