False should be the answer
Key assets represent knowledge that your business has that is critical to the operation of your business. ... Basically, anything about your business that is essential to its core operation would be considered a knowledge asset.
Stores can make sure their employees are being incentivized when what they do benefits the customer and the store as a whole. Their main goal is to serve the customer because a happy customer comes back and refers their fiends. The employees can be rewarded on referral base actions, feedback cards and other ways that show management they are being honest and truthful to the customer.