Question

It is rare that client-side marketing researchers who are planning to conduct research on behalf of their own companies are required to submit proposals prior to conducting research.A. TrueB. False

Answer 1

It is rare that client-side marketing researchers who are planning to conduct research on behalf of their own companies are required to submit proposals prior to conducting research is True.

Explanation:

A market research proposal is an important tool, however, it is not always necessary to submit it. The main purpose of this research proposal is to address the four p’s in marketing.

These P’s are promotion, product, price and place. It may be important for marketers in a newly founded company to submit proposals or when a company wishes to expand by opening other branches in new locations or when the company wishes to expand and grow. For an already established company, marketers can conduct research as an ongoing process with references to past experiences.